Threat score
96
0–100 overlap
Est. revenue
$90M
medium confidence
Est. MAU
3.5M
active golfers
Parity cost
$420K
for our pod to rebuild
Parity time
34 wks
at current velocity
Dossier
The incumbent. Sold to committees and pros on an annual contract, renewed because switching a whole season of events is painful — not because golfers love it. Deep event ops, association integrations, printed pairing sheets, GHIN sync. Product velocity is slow and enterprise-paced; UI reads like 2014. Their moat is procurement inertia, not delight. Every golfer who touches it does so because someone above them chose it.
Pricing
$1.2k–$8k / club / yr, association tiers above
Platforms
Web + iOS + Android
Lane they own
Tournament operating system for 12k+ clubs, associations and tours. Pairings, scoring, leaderboards, league management.
Our opening
Committee software, not player software. No money game engine, no social layer, no dopamine. Their scoring is single-entry and trust-based.
Attack plan
- 01Never sell against them at the club level first — go under them at the foursome level where they have no product.
- 02Publish a one-click 'Import your Golf Genius event' path so switching costs collapse to a paste.
- 03Weaponise the money game: their users already run side action on paper. Own the paper.
- 04Target their renewal windows (Oct–Jan) with a free full-season pilot for one men's club per market.
Head-to-head capability
left: Catapult · right: Golf Genius
Wire · Golf Genius
SYNCINGPulling signals from the wire…