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← Threat board

Target #21 · Titan · Los Angeles, CA · est. 2018

Blue Tees

blueteesgolf.com ↗

Threat score

30

0–100 overlap

Est. revenue

$40M

medium confidence

Est. MAU

250K

active golfers

Parity cost

$400K

for our pod to rebuild

Parity time

40 wks

at current velocity

Dossier

DTC hardware brand with excellent marketing and a throwaway app. Interesting as a bundling partner for Catapult trip packages.

Pricing

$150–$450 hardware

Platforms

Hardware + companion app

Lane they own

Rangefinders and GPS hardware with a companion app.

Our opening

Hardware brand. Software is an accessory.

Attack plan

  1. 01Bundle partnership for trip packages. Not a software threat.
Run displacement sim →

Head-to-head capability

Tournament ops
vs
Live scoring
vs
Handicap / GHIN
vs
GPS / rangefinding
vs
Money games
vs
Settlement ledger
vs
Dual-entry verify
vs
Social layer
vs
Trip operating sys
vs
Hardware
vs
Marketplace
vs
Payments
vs

left: Catapult · right: Blue Tees

Wire · Blue Tees

SYNCING

Pulling signals from the wire…